The starting guide
Skincare, without the jargon.
Three everyday steps, a few honest answers and zero miracle promises. This guide explains where to begin, at your own pace, in plain words.
The three essentials
- 01
Cleanse
Cleansing without stripping — sunscreen, sebum and the day come off while skin stays supple. It’s the quiet base everything else rests on.
- 02
Moisturize
Moisturizer looks after your skin barrier — the thin outer layer that keeps water in and irritation out. When it feels comfortable, everything else settles in better.
- 03
Protect
The step that changes the most over the years: a large share of how skin visibly ages comes from everyday UV. Morning sunscreen answers that calmly — a habit, not a worry.
Honest answers
The questions everyone asks first
Where do I actually start?
With three steps: cleanse gently, moisturize, then protect from the sun in the morning. That is already a complete base. Everything else — actives, masks, ten-step routines — can wait until your skin gives you a reason.
How much does it cost?
Less than the shelves suggest. A serious starting routine can stay under about $40 in total, and plenty of well-made products cost less than $15. A high price is not proof that a product works better.
How much time does it take?
About five minutes in the morning and five in the evening. A short routine you actually keep does more than an ambitious one you abandon after a week.
When will I notice a difference?
Comfort — skin that feels less tight — can show up within days. For most other things, think in weeks, and give each new product time to prove itself. Sun protection is a long-term habit: its value builds quietly over years.
What mistakes should I avoid?
Changing everything at once, stacking trendy actives, exfoliating too often, giving up after three days — and skipping sunscreen. Introduce one new product at a time. If irritation persists, pause the product and ask a qualified professional.
Your turn
Find your starting routine.
Two minutes, four questions: the quiz adapts the three steps to your skin, your budget and where you are starting from.
Take the starting quiz971 products on file, documented in English and French.